Creative Direction · Brand Strategy · Visual Storytelling

I shoot story,
not just action.

Creative director, content strategist, and editorial photographer building brands at the intersection of sports, culture, and elevated storytelling. Bay Area based, everywhere reaching.

Condé Nast Traveler Travel + Leisure Martha Stewart Better Homes & Gardens Punch Magazine Mingle Magazine Golden State Warriors NBA All-Star Super Bowl Condé Nast Traveler Travel + Leisure Martha Stewart Better Homes & Gardens Punch Magazine Mingle Magazine Golden State Warriors NBA All-Star Super Bowl
Roxanne McClure — Bay Area creative director, content strategist, and editorial photographer

A creative director
with an uncommon path.

Most people in this industry take a straight line. I didn't.

I was a Division I All-American volleyball player at Loyola Marymount, studying psychology and on track for a clinical career—until a pull toward the creative world changed everything.

That pivot led me to Los Angeles, where I worked at Theresa Matthews Studio as a celebrity product placement stylist, placing brands with talent like Jessica Alba and Janet Jackson. It was there I learned how to shape perception—how to build a visual narrative around a product, a person, a moment.

Photography began as a creative outlet—an exhale that quickly became something more.

But my path didn't move in just one direction. I went on to earn my Master's in Occupational Therapy and spent years working as a behavioral therapist with autistic children. That experience sharpened how I see people—with patience, intuition, and a deep attention to detail.

Today, through Roxanne McClure Creative, I bring a layered perspective to every shoot: a trained editorial eye, a nuanced understanding of human behavior, and an instinct for capturing moments that feel both natural and elevated.

My work is rooted in storytelling—creating imagery that doesn't just document a space or experience, but conveys how it feels to be there. Whether photographing people, places, or brands, the goal is the same: to create images that invite, transport, and resonate.

Not just photography.
Full-spectrum creative direction.

01

Content Direction & Social Strategy

I embed with talent and personal brands as their creative lead — managing full content calendars, Reels, stories, and brand partnership execution. Currently serving as content director for Ari Waller, Golden State Warriors in-arena host.

Content Calendar Social Strategy Reels & Stories Talent Branding
02

Brand Partnership Facilitation

I source, pitch, and produce brand collaborations for talent — from initial outreach through creative execution and delivery. My fashion industry roots and sports access create unique partnership opportunities.

Brand Sourcing Pitch Decks Campaign Production Deliverables
03

Editorial & Commercial Photography

Narrative-driven, story-first photography across sports, editorial, hospitality, interiors, lifestyle, and headshots. Published in Condé Nast Traveler, Travel + Leisure, Martha Stewart, and more.

Sports Editorial Hospitality Lifestyle

Stories told through image.

Sports
9 Images
Hospitality & Travel
9 Images
Lifestyle
9 Images
Portraits
6 Images
Product
3 Images

Editorial credits.

Condé Nast Traveler

Editorial Photography

Travel + Leisure

Editorial Photography

Martha Stewart

Editorial Photography

Better Homes & Gardens

Editorial Photography

Punch Magazine

Editorial Photography

Mingle Magazine

Editorial Photography

New Balance Hype & Vice Jill Martin Rally Label Golden State Warriors Golden State Valkyries

Let's Build Something

Looking for a creative director
who gets your brand?

I work on retainer with talent and brands who want consistent, elevated content — not one-off shoots. Let's talk about what ongoing creative partnership looks like for you.

Start the Conversation

Let's create something
worth talking about.

Whether you need a creative director for ongoing content, a photographer for your next editorial, or a partner to build your brand's visual identity — I'd love to hear about your project.

Based In

San Francisco Bay Area, CA

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