Creative Direction · Brand Strategy · Visual Storytelling

I shoot story,
not just action.

Creative director, content strategist, and editorial photographer building brands at the intersection of sports, culture, and elevated storytelling. Bay Area based, everywhere reaching.

Condé Nast Traveler Travel + Leisure Martha Stewart Better Homes & Gardens Punch Magazine Mingle Magazine Golden State Warriors NBA All-Star Super Bowl Condé Nast Traveler Travel + Leisure Martha Stewart Better Homes & Gardens Punch Magazine Mingle Magazine Golden State Warriors NBA All-Star Super Bowl
Roxanne McClure — Creative Director

A creative director
with an uncommon path.

Most people in this industry took a straight line to get here. I didn't. I was a D1 All-American volleyball player at Loyola Marymount, a psychology major, and the kind of person who walked into a cadaver lab for grad school — before deciding the fashion world was calling louder.

That pivot led me to Los Angeles, to Theresa Matthews Studio, where I worked as a celebrity product placement stylist — putting brands in the hands of Jessica Alba, Janet Jackson, and more. It was there I learned how to build a visual narrative around a product, a person, a moment.

The thread that connects everything I've done — from behavioral therapy to editorial photography — is understanding people.

But life doesn't move in one direction. I became a behavioral therapist working with autistic children, earned my Master's in Occupational Therapy, and spent years in clinical work. Photography started as a creative release during that chapter — an exhale after emotionally intense days. Then the pandemic hit, and suddenly full-time creative work wasn't just a dream. It was the move.

Now, as Roxanne McClure Creative, I bring all of it. A psychology degree that helps me read people. A clinical background that makes me endlessly patient and observant. A fashion career that trained my eye. An athlete's discipline that drives my work ethic. And a camera that captures what most people miss — the human moment inside the bigger story.

Not just photography.
Full-spectrum creative direction.

01

Content Direction & Social Strategy

I embed with talent and personal brands as their creative lead — managing full content calendars, Reels, stories, and brand partnership execution. Currently serving as content director for Ari Waller, Golden State Warriors in-arena host.

Content Calendar Social Strategy Reels & Stories Talent Branding
02

Brand Partnership Facilitation

I source, pitch, and produce brand collaborations for talent — from initial outreach through creative execution and delivery. My fashion industry roots and sports access create unique partnership opportunities.

Brand Sourcing Pitch Decks Campaign Production Deliverables
03

Editorial & Commercial Photography

Narrative-driven, story-first photography across sports, editorial, hospitality, interiors, lifestyle, and headshots. Published in Condé Nast Traveler, Travel + Leisure, Martha Stewart, and more.

Sports Editorial Hospitality Lifestyle

Stories told through image.

Warriors · NBA Courtside
Travel + Leisure Editorial
Hospitality · Interiors
Lifestyle · New Balance
NBA All-Star Weekend

Editorial credits.

Condé Nast Traveler

Editorial Photography

Travel + Leisure

Editorial Photography

Martha Stewart

Editorial Photography

Better Homes & Gardens

Editorial Photography

Punch Magazine

Editorial Photography

Mingle Magazine

Editorial Photography

New Balance Hype & Vice Jill Martin Rally Label Golden State Warriors Golden State Valkyries

Let's Build Something

Looking for a creative director
who gets your brand?

I work on retainer with talent and brands who want consistent, elevated content — not one-off shoots. Let's talk about what ongoing creative partnership looks like for you.

Start the Conversation

Let's create something
worth talking about.

Whether you need a creative director for ongoing content, a photographer for your next editorial, or a partner to build your brand's visual identity — I'd love to hear about your project.

Based In

San Francisco Bay Area, CA

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