Creative Direction · Brand Strategy · Visual Storytelling
Creative director, content strategist, and editorial photographer building brands at the intersection of sports, culture, and elevated storytelling. Bay Area based, everywhere reaching.
The Story
Most people in this industry take a straight line. I didn't.
I was a Division I All-American volleyball player at Loyola Marymount, studying psychology and on track for a clinical career—until a pull toward the creative world changed everything.
That pivot led me to Los Angeles, where I worked at Theresa Matthews Studio as a celebrity product placement stylist, placing brands with talent like Jessica Alba and Janet Jackson. It was there I learned how to shape perception—how to build a visual narrative around a product, a person, a moment.
But my path didn't move in just one direction. I went on to earn my Master's in Occupational Therapy and spent years working as a behavioral therapist with autistic children. That experience sharpened how I see people—with patience, intuition, and a deep attention to detail.
Today, through Roxanne McClure Creative, I bring a layered perspective to every shoot: a trained editorial eye, a nuanced understanding of human behavior, and an instinct for capturing moments that feel both natural and elevated.
My work is rooted in storytelling—creating imagery that doesn't just document a space or experience, but conveys how it feels to be there. Whether photographing people, places, or brands, the goal is the same: to create images that invite, transport, and resonate.
What I Do
I embed with talent and personal brands as their creative lead — managing full content calendars, Reels, stories, and brand partnership execution. Currently serving as content director for Ari Waller, Golden State Warriors in-arena host.
I source, pitch, and produce brand collaborations for talent — from initial outreach through creative execution and delivery. My fashion industry roots and sports access create unique partnership opportunities.
Narrative-driven, story-first photography across sports, editorial, hospitality, interiors, lifestyle, and headshots. Published in Condé Nast Traveler, Travel + Leisure, Martha Stewart, and more.
Selected Work
Published In
Editorial Photography
Editorial Photography
Editorial Photography
Editorial Photography
Editorial Photography
Editorial Photography
Brand Collaborations
Get in Touch
Whether you need a creative director for ongoing content, a photographer for your next editorial, or a partner to build your brand's visual identity — I'd love to hear about your project.
Based In
San Francisco Bay Area, CA